The Nike Swoosh Saga: A logo that stands out 💎

Hi friend,

Here is the interesting story behind the Nike logo. It is certainly fascinating and it's a prime example of how simplicity can hold profound meaning, so check before designing your next brand logo ✨.

The Nike logo was inspired by the wing of the Greek goddess Nike, symbolizing speed, movement, and victory. Designed by Carolyn Davidson in 1971 for just just $35. Pretty small right? At the time, Nike was a startup and the value of branding wasn't fully appreciated. Yet, as Nike skyrocketed to success, so did the logo. This narrative underscores the importance of recognizing the potential of user experience and branding from the outset. What may seem insignificant initially can evolve into an integral part of a company's identity and success, ultimately shaping user perceptions and interactions.

Cheers, uxletter

P.S: Don't forgot to share this story with your friends.

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